Understanding patients’ needs with chatbot methodology

Examines the need for pharmaceutical companies to move to a more patient-centric approach to fully grasp patient needs through detailing a research project in the UK that used chatbots to better grasp such needs.

Campaign details

Agency: SKIM Country: UK

Synopsis

Patient centricity is transforming the healthcare market and pharmaceutical businesses

Patient centricity has become key to pharmaceutical reaching patients, delivering effective treatments and being comm

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