Udaan: How Udaan turned hate into love

Udaan, a B2B online marketplace, convinced small retailers in India to do business online.

Campaign details

Brand: Udaan Brand owner: Udaan Entrant company: McCann Bangalore Idea creation: McCann, Bangalore Market: India Sector: Online retail Media channels: Events & experiential, Online video, Social media, Television Budget: 500k - 1 million

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