Twenty years of comparative advertising in the United States

US advertisers have been using explicit comparative advertising now for two decades. There is less use of the comparative format in countries outside of the US, including EC countries.

Twenty years of comparative advertising in the United States

Thomas E. Barry

 

US advertisers have been using explicit comparative advertising for two decades. There is less use of the comparative format in countries outside of the US, including EC countries. As we move into the 21st century and as superpowers such as the EC