TV adverts, materialism, and children’s self-esteem: The role of socio-economic status

Agnes Nairn and Suzanna J. Opree

Levels of debt and poor mental health are at an all-time high among UK families, while the gap between rich and poor has also widened.

Child lifestyles & attitudes
Marketing to children
Attitudes to advertising
Environmental & social issues
Money & finance
TV & Connected TV audiences
United Kingdom

Introduction

As Kasser and Linn (2016) and Richins (2017) have noted, the vast majority of materialism research has been conducted within economically developed capitalist Western societies. This research is no different. However, while previous research...

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