TV adverts, materialism, and children’s self-esteem: The role of socio-economic status

Levels of debt and poor mental health are at an all-time high among UK families, while the gap between rich and poor has also widened.

Introduction

As Kasser and Linn (2016) and Richins (2017) have noted, the vast majority of materialism research has been conducted within economically developed capitalist Western societies. This research is no different. However, while previous research...