Turn on, tune in, drop put (then turn on again): BT TV and the power of flexibility

BT, a multinational telecommunications company, grew its acquisition by 11% and attracted younger consumers by reinvigorating and relaunching its TV proposition in the UK.

Summary

"The ability to change your TV pack every month was just not feasible in this industry… Now, if you have the family over for Christmas, you can just upgrade BT TV to get all the content you need to keep everyone happy, then change back the next month