Triumph Motorcycles: The Spirit of 59'

Triumph, a motorcycle manufacturer, hit upon the idea of The Spirit of 59', calling on the brand's heritage to engage key European markets, the US and Japan.

Campaign details

Agency: Keko London

Launching a global strategy to sign up 10,000 motorcyclists to test ride Triumph Modern Classics vehicles.


A vast initiative required a far-reaching campaign. Keko London and Triumph hit upon the idea of "The

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