Trend Snapshot: Google and Facebook's digital 'duopoly'

This article explores Google and Facebook's digital duopoly, as the two largest players in the digital advertising market are growing faster than any other competitors.

Trend overview

Google and Facebook are the two largest players in the digital advertising market, and are growing faster than the remainder of the market. According to projections by eMarketer, Google will account for 33% of the $223.7bn global digital market in 20