Trans Lifeline: We see us

Trans Lifeline, a support hotline for transgender people, raised awareness and funds for the hotline with its campaign #WeSeeUs in the US.

Executive Summary

This is how a small but powerful hotline met the moment of trans isolation and liberation at the height of the pandemic, by celebrating the community mantra: We See Us. Everything about #WeSeells was grassroots and organic, with no paid dollars behind the efforts.