Trade Me: A New Zealand First – Live from Trade Me's news desk

New Zealand e-commerce brand Trade Me developed a revolutionary technology that empowered it to update its multiple advertising messages in real time, using its own live data without using a creative agency.

Campaign details

Brand: Trade Me Brand owner: Trade Me Ltd Agency: MBM (McCready Bale Media) Market: New Zealand Industries: Websites, online services, apps Media channels: Outdoor, out-of-home Budget: 500k - 1 million

Executive summary

Every second of every day, th

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