Toyota: Pudgy, a dog with infinite energy

Car manufacturer Toyota increased sales of its hybrid vehicles in Costa Rica through a humorous commercial that showcased the benefits of hybrid technology.

Campaign details

Brand: Toyota Brand owner: Purdy Motor Agency: Garnier BBDO Market: Costa Rica

Market background

Global industry leader Toyota has for many years offered a variety of car models embodying its principles of safety, usability, durability and quality. In Costa Rica, Purdy – the only authorized Toyota distributor in the country – shared the brand’s