Tourism Australia: Holiday Here this year

Tourism Australia, the government marketing agency, encouraged people in Australia to help the tourism industry by taking holidays.

Executive Summary

Challenge

Help the Australian tourism industry recover from two 'once in a lifetime' disasters: the Black Summer and COVID-19.

Strategy

Encourage Australians to visit the destinations in most need of support via a message of a 'shared recovery' rallying them to do more, see more and spend more, for Australia.