Tochka Bank: All at once

Tochka, a national Russian bank for entrepreneurs, created a music video to promote its services in Russia.

Campaign details

Brand: Tochka Bank Brand owner: Qiwi Bank Entrant company: Voskhod, Ekaterinburg Market: Russian Federation Sector: Banks Media channels: Online video, Public relations, Social media Budget: 500k - 1 million

Executive summary

An unstable economy, constantly-changing legislation, corruption, and pressure from monopolies force Russian entrepreneurs to survive on their own.

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