As the COVID-19 lockdowns pan out, many pre-pandemic behaviours have accelerated and there have been several business pivots. However, despite all this change, we are still the same humans with the same human needs.
Victoria Loomes, head of premium content at TrendWatching UK outlined three trends, based on basic needs, that are driving change and innovation. “Brands need to think about how their innovations are serving those basic needs in new ways. We must loo