Thirsty Planet/Harrogate Spring Water: Water of life

Thirsty Planet, the ethical water brand, changed its packaging to better help it spread its brand purpose to UK.

Design consultancy: Thompson Brand Partners Advertiser: Thirsty Planet/Harrogate Spring Water

Executive Summary

When a brand stalls, but its foundations remain solid, design can be the thing that makes the biggest difference. This is the story of exactly that, for ethical water brand Thirsty Planet, part of Harrogate Water Brands.

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