Think the present, model the future: A creative mixed-method approach of online forums and Lego Serious Play workshops, which predicts the future of audio usage in 2025

Attempts to create a map of audio usage and how people emotionally relate to audio sources from present usage through to the year 2025.

A qualitative study by comrecon brand navigation ( shows audio usage in 2025 with amazing insights, from the user's point-of-view. The study draws the findings in the form of a map of the audio usage, in the sense of a mind map, that is how people emotionally relate to the audio sources and use the

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands