There is no retail like travel retail - “Retailtaiment” in Fragrance

The presentation describes the Travel Retail market, from its creation in 1947 to today's performance, and how the Beauty products have mostly taken advantage of this channel.

There is no retail like travel retail – “Retailtaiment” in Fragrance

Jérôme Goldberg JMG-Research, France


This paper presents the travel Retail market, from its birth in 1947 to today, describing how it has evolved, and what it has been through,

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands