The Yellow Pages Group: The Yellow Treehouse

New Zealand's Yellow Pages Group had to rescue its image from the past with digital-age relevance. It rolled out a campaign featuring a brand tagline "Job Done" and recruited a young woman to serve as the face of the campaign.

The Yellow Pages Group: The Yellow Treehouse

Aim Proximity

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: New ZealandDate program started/ended: 12th October 2008 - 11th February 2009

Product Description: Yellow is New Zealand's Yellow Pages business directory - it covers book, website and mobile directories.