The time traveller’s guide to consumer insights: How to foretell your consumer’s destiny accurately with big and small data

Helps marketers identify 'catalyst catchments' of future growth opportunity so that they can swiftly respond to trends and changes in the market.

Introduction: the marketer's guide to time travel

Time is luck. Timing is everything. Time flies. Our existence is replete with references to time, its nature, its mechanics and its various theories. Ever so often however, we are well aware of its unforgiving and almost tyrannical nature. Its relent

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