The power of defensive innovation through turning headwinds into opportunities
Melanie Castro, Kristin Hickey, James McLintock
Global cosmetics brand Estée Lauder explains the concept of defensive innovation and how it led to its creation of a six-step approach to supporting businesses in becoming risk-ready.
Introduction: Riders on the storm
It is time to STOP being so optimistic when it comes to innovation.
Yes. You read that correctly, and it is painful to say aloud.
So, let us explain the thinking and reason for creating a new lens with which to support the
