The Power of Commitment: How QuickBooks came out fighting for the UK's small business community

Intuit Quickbooks, a business financial management solutions provider, launched a campaign in the UK to stay integral to the lives of small- to medium-sized business owners (SMBOs) and increase brand awareness.

Campaign details

Brand: Intuit QuickBooks Agency: Wieden + Kennedy London

Summary

This is a paper about commitment: seeing it in your customers, respecting it, and channelling it into your brand voice and behaviour.

It's about a brand refusing to 'stay in its lane', claiming an emotional positioning in a category dominated by the functional, and in doing so carving out a deeper and more active role to play for its audience during massive turbulence.

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