Campaign details
Brand: Intuit QuickBooks Agency: Wieden + Kennedy London
Summary
This is a paper about commitment: seeing it in your customers, respecting it, and channelling it into your brand voice and behaviour.
It's about a brand refusing to 'stay in its lane', claiming an emotional positioning in a category dominated by the functional, and in doing so carving out a deeper and more active role to play for its audience during massive turbulence.
