The mobile internet revolution and it implications for research

Jamie Cattell

Everyday in Japan huge numbers of mobile users access the web from their mobile phones. This presents a unique opportunity to researchers and marketers alike to use the mobile internet as a research platform.

The mobile internet revolution and its implications for research

Jamie CattellResearch International Japan

INTRODUCTION

The rapid growth of the internet coupled with problems associated with conventional research methodologies has led researchers to adopt...

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