The Mediawatch in Cyprus: single source TV, radio and print measurements in real time

Until today, the advertising world would get information about media consumption that was impossible to compare as each medium's methodologies differed.

The Mediawatch in Cyprus: single source TV, radio and print measurements in real time

Sophia AvraamWatch Media, Cyprus

PREFACE

Until today the advertising world was used to getting information about media consumption that was not possible to compare as

Our world, wherever that may be, is becoming more and more complicated. People are always running around trying to catch up while at the same time being bombarded by zillions of messages every single day. In order to make an impact and distinguish among the many, marketeers need increasingly more information about the consumers to understand their behavior and choices. Often however even the information we get is confusing and contradicting. It's like a puzzle where you have different pieces and you only see one at a time and some of them might not even fit in because they come from a different puzzle. We are today able to see the whole picture at once and in doing so we move from a two-dimensional view to a three-dimensional view. This is the power of single source multimedia measurements.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands