The marketing value of customer advocacy

Michael Lowenstein and Tim Wragg

Tim Wragg and Michael Lowenstein, from the Customer Management Centre of Excellence at NOP World, explain the importance of customer advocacy to brand success.

Celebrities & endorsement
Customer relationship management
WOM, Viral campaigns

The Marketing Value Of Customer Advocacy

Tim Wragg NOP World

The advent of customer management tools and their effect on contemporary marketing still leaves many unanswered questions. How can marketers use detailed customer...

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