The low income consumer – a growth opportunity
Ana Claudia FiorattiLatinPanel Brazil
UNDERSTANDING LOW-INCOME CONSUMERS
This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, including information from around the whole Latin America, including 14 countries: the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, BolC.K. Prahalad. The Fortune At The Bottom Of The Pyramid: Eradicating Poverty Through Profits.