The low income consumer - a growth opportunity

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia), Central America (Honduras, Nicaragua, El Salvador, Panama, Costa Rica and Puerto Rico), Brazil and Mexico.

The low income consumer – a growth opportunity

Ana Claudia FiorattiLatinPanel Brazil

UNDERSTANDING LOW-INCOME CONSUMERS

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, including information from around the whole Latin America, including 14 countries: the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bol

C.K. Prahalad. The Fortune At The Bottom Of The Pyramid: Eradicating Poverty Through Profits.