The half-pregnant currency. The outdoor advertising audit, and follow-up steps in the Polish market

Chris Modzelewski

The paper describes an alternative, non-reach/frequency currency that can be utilized by the outdoor media industry for the purpose of buying outdoor advertising.

The Half-Pregnant Currency

The Outdoor Advertising Audit, and Follow-up Steps in the Polish Market

Chris Modzelewski Chief Executive Officer, Emerging Analysis Corporation, United States

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