The Fragrance Foundation: Fragrance Lasts

The Fragrance Foundation, the educational arm of the fragrance industry, responded to decline in the fragrance category by communicating the emotional value of perfume.

Campaign details

Brand: The Fragrance Foundation Advertiser: The Fragrance Foundation Agency: M&C Saatchi Country: UK

Campaign Overview

The sweet smell of success

The Fragrance Foundation responded to decline in the fragrance category by communicating the emotional value of perfume.