The Family Inheritance - Are Attitudes to Advertising Kept in the Family?
Dr Julie Tinson and Professor Clive Nancarrow
It is more than 20 years since the concept of the segmentation of consumers based on their attitudes towards advertising was introduced and audience members were categorised as Accepters, Players, Rejecters or Uninvolved.
The Family Inheritance - Are Attitudes to Advertising Kept in the Family?
Ian BraceTNS UK
Dr Julie TinsonUniversity of Stirling
Professor Clive NancarrowBristol Business School, UWE
CHILDREN'S INFLUENCE ON PURCHASES
It is thought that children are becoming...
