The FA: Understanding England Football Away Fans

The FA, the governing body of association football in England, increased positive sentiment by launching a three-stage ethnographic observation study to prove that England’s away fan culture was largely misrepresented in the media.

Summary

The English football fan. Infamous across the world, and unable to shake a reputation of anti-social behaviour and controversy. But why does this reputation exist, and is it true?

In November 2019, Sparkler and The FA designed a uniquely ambiti

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands