the end of global food branding?
The importance of food manufacturing continues to decline. Each year, the number of food manufacturers in the top 500 companies is reduced; both at global and national levels, and their stock market ratings...
The end of global food branding?
Argues that global branding in food may have a limited future. Discusses the reasons why global food branding is attractive: economies of scale, domestic saturation, competitive advantages, trade relations, public relations.
