The effect of product sampling on product trial, purchase and conversion

Dalton McGuinness, Prof Philip Gendall and Stephen Mathew

Although several claims have been made about the effectiveness of product sampling as a sales promotion technique, there is relatively little published research in support of these claims.

The effect of product sampling on product trial, purchase and conversion

Dalton McGuinness,Philip Gendall and Stephen Mathew

Although several claims have been made about the effectiveness of product sampling as a sales promotion technique, there is relatively little published research in support of these claims. A study of 433 New Zealand household grocery shoppers exa

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