The effect of product sampling and couponing on purchase behaviour: some empirical evidence

This article reports the results of three experiments that assessed the performance of mail-drop product samples, discount coupons and cashbacks among non-users of three consumer products: liquid detergent, instant coffee and children's toothpaste.

The effect of product sampling and couponing on purchase behaviour: some empirical evidence

 

Dalton McGuinness, Mike Brennan and Philip Gendall

This article reports the results of three experiments that assessed the performance of mail-drop product samples, discount coupons and cashbacks among non-users of three consumer products: liquid detergent, instant coffee and children's toothpaste