The Coca-Cola Company: "Alexa, send me a Diet Coke"

Tom Curtis

Coca-Cola ran a tech-enabled sampling campaign in the United Kingdom to recruit new drinkers and improve its sample targeting.

Campaign details

Brand: The Coca-Cola Company Brand owner: Diet Coke Agencies: MediaCom UK, M&C Saatchi Market: United Kingdom Industries: Carbonated soft drinks Media channels: Product sampling, Television, Voice,chatbots Budget: Up to 500k

Executive summary

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