The Central Office of Public Interest: Hijacking private property for the public good

The Central Office of Public Interest (COPI), a creative industry alliance, launched a campaign in London to raise awareness of the dangers of air pollution and put pressure on local councils and the government to make sustainable changes.

Campaign details

Brand: The Central Office of Public Interest Agency: AMVBBDO

Executive Summary

This is a paper about one of one of the most deadly but overlooked killers in the UK: air pollution.

A crisis ignored by individuals, who saw it as someone else's problem. And also ignored by the government, who were terrified of the backlash of making some hard but necessary choices to tackle the issue.