The business imperative to support diverse creators

Robert Vélez

Examines the business case for brands to support content that focuses on an increasingly diverse US population.

This article is part of the December 2021 Spotlight US series, "DEI in marketing: How it's progressing – and how it isn't.” Read more

By now, most Americans are familiar with the latest numbers from the 2020 US Census data. For the first time ever, the...

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