The Bill and Melinda Gates Foundation (BMGF): From ‘villain’ to ‘vulnerable’: re-writing the story of South Africa’s men and HIV

The Bill and Melinda Gates Foundation, an American private foundation, helped cast a fresh light on young men in South Africa, demonstrating they are complex, vulnerable individuals in harsh circumstances.

Campaign details

Brand: The Bill and Melinda Gates Foundation Agency: Ipsos/Matchboxology Country: UK


HIV in South Africa

Of all those living with HIV worldwide, almost a fifth are in South Africa. Young women account for two thirds of new infections, but men are over-represented in AIDS deaths. This indicates that men are not testing as much as women, nor initiating tr

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