The All-Digital Life Cycle of a TV Commercial

Bob Howard

The promise of digital technology is to make business processes 'better, faster, cheaper'. The author considers whether this is so in the life of a TV commercial - especially the production, distribution and archival stages.

The All-Digital Life Cycle of a TV Commercial

Better, faster and cheaper, with cutting-edge technology

Bob HowardDG Systems

The promise of digital technology is to make any given business process 'better, faster, cheaper.' It's now possible to fulfill that...

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