Corresponding author:
Aurore C Bardey, Fashion Business School, London College of Fashion, University of the Arts of London, 20 John Prince's Street, London WIG 0BJ, UK.
Email: a.bardey@fashion.arts.ac.uk
Literature review
Advertising's ability to mirror current cultural climates constitutes a "powerful societal force" (Williams, Lee, & Haugtvedt, 2004). However, in many ways, advertising can sometimes fall short in its attempts to adapt to population shifts. For e
