Tesco: Turning a small change into a big statement

Tesco, a groceries and general merchandise retailer, launched a campaign in the UK to drive overall trust in the brand by demonstrating how Tesco could be genuinely helpful to the Black and Minority Ethnic (BAME) community.

Campaign details

Brand: Tesco Agency: BBH

Executive Summary

When people think of social change they think of grand gestures and universal symbols. Today, the fight for equality looks like thousands of people gathered in the streets to protest or a blacked out Instagram feed.

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