Tesco: How celebrating the nation's naughtiness helped Tesco win a covid Christmas

Tesco, a supermarket brand, focused on providing the nation with light relief during the COVID-19 pandemic with its 2020 Christmas campaign in the UK.

Summary

Tesco began planning their 2020 Christmas campaign off the back of three consecutive Christmases of growth. It seemed they had found a winning formula: campaigns built on knowing, better than anyone else, how the nation celebrates Christmas.

Then COVID happened.

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