Tesco: How celebrating the nation's naughtiness helped Tesco win a covid Christmas

Tesco, a supermarket brand, focused on providing the nation with light relief during the COVID-19 pandemic with its 2020 Christmas campaign in the UK.


Tesco began planning their 2020 Christmas campaign off the back of three consecutive Christmases of growth. It seemed they had found a winning formula: campaigns built on knowing, better than anyone else, how the nation celebrates Christmas.

Then COVID happened.

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