Tele2: World's first Minutes & GB Exchange from Tele2

Tele2, a telco brand, increased its revenue and brand metrics in Russia by launching a platform allowing users to buy and sell gigabytes, minutes and SMS.

Campaign details

Brand: Tele2Brand owner: Tele2Agency: McCann MoscowMarket: Russia

Executive summary

When Tele2 switched to the new platform «Other Rules» we played ahead with innovative products. But competitors were not only actively copying our innovations but were also literally pushing media investment. To confirm the trendsetter’s image, we ne