Nike: Next% Speed is Your Currency

Nike, a sportswear brand, launched its new product Next%, the fastest running shoe yet, in China with a data-driven campaign that focused on creating mass belief in Nike's product superiority.

Campaign Details

Brand: Nike Advertiser: Nike Agency: Mindshare Country: China

Campaign objectives & challenges

Nike positions itself in the territory of 'performance', while Adidas positions itself in the territory of 'lifestyle'. In China's sportwear category, however, the lifestyle position has contributed to quick growth for Adidas, which now only sits beh

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands