Nescafé: Increase Search Visibility in Coffee Category

Nescafé, a brand of coffee made by Nestlé, increased e-commerce sales in Indonesia by launching an SEO campaign that used keyword triggers to create bespoke content encouraging new and innovative ways to enjoy its coffee.

Campaign Details

Brand: Nescafé Advertiser: Nestlé Agency: iProspect Country: Indonesia

Campaign objectives & challenges

Objectives

Nescafé Indonesia wanted to boost its Search prominence to thwart competitive aggression.

The key objectives in 2020 were: