Lexus UX: Unbeaten Paths – Small Business Drive

Lexus, the luxury vehicle division of automobile brand Toyota, promoted its first SUV designed specifically for urban exploration, the UX, in Hong Kong.

Campaign Details

Brand: Lexus UXAdvertiser: Inchcape GroupAgency: TBWA\ Country: Hong Kong

Campaign objectives & challenges

Market Challenge: Forced to steal share in a cramped and slowing automobile market.

While Hong Kong may be known as a shopper's...