Beyond the Label: Mental Health Public Education

The National Council of Social Service (NCSS), a social services organisation, changed public opinion regarding people with mental health issues in Singapore thanks to its social campaign.

Campaign Details

Brand: Beyond the Label Advertiser: National Council of Social Service Agency: McCann Worldgroup Country: Singapore

Campaign objectives & challenges


According to research by IMH, 1 in 7 Singaporeans will experience a mental health condition in their lifetime, up from the 1 in 8 identified 6 years ago.