Takeda: Collaborating for change: unlocking the potential of a cutting-edge GI therapy

Takeda, a pharmaceutical company, developed a high-level framework for its communications campaign about a new gastrointestinal therapy.

Summary

"At the beginning, we thought this was a million-and-one-piece puzzle. In partnership with Incite we managed to solve it." Director Global Customer Insights

Introducing innovative new treatments can be challenging, especially if they do not fit

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