Superdrug Facial Cleansing Wipes

This case study describes how Superdrug used redesigned packaging to project the quality, efficacy and expertise of its own-brand facial wipes in the UK whilst retaining its 99p price point.

Superdrug Facial Cleansing Wipes

Campaign details

Category name: Personal goodsAgency: B&B studioAdvertiser: Superdrug

Executive summary

The story of Superdrug's facial cleansing wipes is a classic example of strategic design thinking and...