Suas: When you can read everything, it changes everything

Suas Ireland, a non-profit organisation, increased support for vulnerable children in Ireland by launching a story told from two perspectives through a two-sided newspaper ad.

Campaign details

Agency: In the Company of Huskies Country: Ireland


This campaign shows how when you use a different approach, you can get a different result.

Donations and trust in charities were declining in Ireland, yet thanks to an innovative print campaign, Suas managed to win the hearts and pockets of the Irish public.