Suas: When you can read everything, it changes everything

Suas Ireland, a non-profit organisation, increased support for vulnerable children in Ireland by launching a story told from two perspectives through a two-sided newspaper ad.

Campaign details

Agency: In the Company of Huskies Country: Ireland

Summary

This campaign shows how when you use a different approach, you can get a different result.

Donations and trust in charities were declining in Ireland, yet thanks to an innovative print campaign, Suas managed to win the hearts and pockets of the Irish public.

Results