Strauss Group Russia: I am for Coffee!

Ambassador Premium Coffee, a coffee brand, increased brand awareness and reinforced brand image in Russia by using social media to encourage people to make October 1st national coffee day in the country.

Campaign details

Agency: ARK CONNECT  Country: Russia

The Summary Statement

The communication decision was inspired by the "Ambassador" coffee brand itself and its unique DNA. «Ambassador" is a messenger, and a representative. So we linked our brand with International Coffee Day. The brand became an ambassador of the interna